If you’re an event planner or organizer, you’re most likely familiar with lead retrieval. You may also be aware how broken the current system is. Traditional lead-generation techniques include huge, clunky scanners tethered to booths, inaccurate beacon devices and even old-school business card-collecting. We feel your pain and know the importance of collecting quality leads and delivering accurate, in-depth data to your sponsors and exhibitors, so we created a solution.
Attendify Leads was unveiled in late 2016 and provides exhibitors with extensive real-time lead data and behavioral insights based on a lead’s social interactions within the Attendify event app. Here are five reasons to deploy Attendify Leads at your upcoming 2017 event.
1. Planner Benefits
Our transparent revenue share or flat fee options ensure there’s a perfect option for you, whether you’re a seasoned event planner or just trying out lead retrieval for the first time. Attendify Leads takes minutes to deploy through your Attendify App dashboard. From there, exhibitors are easily added or imported in bulk, and we’ll handle the rest by emailing invites so exhibitors can sign up and begin capturing leads.
2. Exhibitor Benefits
The self-onboarding process is simple and straightforward. Exhibitors can also customize Attendify Leads and create unique surveys and questions for their leads in order to capture essential sales data. We’ve also integrated with SalesForce, so once accounts are linked, valuable data is easily pushed through.
3. Ease of Use
No special equipment is required to deploy Attendify Leads. Instead, it downloads directly onto your existing IOS or Android device— hardware you’re already familiar with. Scanning is fast and accurate, and a network connection or wifi are not required, so leads can be scanned from anywhere on or off the show floor, helping facilitate organic relationships.
4. Social Engagement
Go beyond capturing basic contact information. With Attendify Leads, you’ll get real-time data through the exhibitor dashboard and notifications each time any of your scanned leads interact with the Attendify App. You’ll know when they like or comment on a post, and even when they post to the event app’s activity stream.
5. Detailed Analytics for Planners and Exhibitors
The exhibitor portal also gives you comprehensive data on your booth staff by tracking their individual performance. This is ideal for optimizing lead collection and gives your booth staff a way to track their respective leads. Additionally, all data collected can easily be exported, helping planners to demonstrate ROI and drive exhibitor retention.
There you have it. Deploying Attendify Leads will make your event a lead-gen machine, so start the year off right and help drive revenue for your event! For more information on Attendify Leads, visit our site. If you’d like more information on how lead retrieval fares among fellow event planners or organizers, or to get a pulse on the events industry, download our 2016 Event Industry Research Report.
Want to see our Lead Retrieval Solution in Action?