The sixth annual B2B/ C2C Content2Conversion Conference took place earlier this week at the Fairmont Princess Resort in Scottsdale, AZ. The three-day conference brought together industry professionals and thought leaders for all things marketing, including content, demand generation, and even sales.
Attendify was present, not only as attendees but as the official event app for the conference. Throughout the conference, we attended fantastic sessions, took advantage of multiple networking opportunities, and browsed the trade show floor.
We loved the way #B2BMX took their app and made it unique. The activity stream took on a life of its own and the competition was on for the top Leaderboard score. Additionally, #B2BMX did an outstanding job of leveraging the sponsored post feature to send out mass notifications through the activity stream!
Overall #B2BMX was great and left us inspired and ready to implement techniques and practices we learned into our daily routine. We’re thrilled to have such a great event right in our backyard and look forward to 2018!
Are you an event planner looking for that perfect app for your upcoming event? We’ve got you covered. Request a demo today!