Kelley believes that content truly is king when it comes to building a brand and instilling a strong sense of organizational integrity. A graduate of Northwestern University’s Medill School of Journalism, she's spent the last 20 years honing her craft as a writer, marketer, event planner, brand manager and content strategist. Her current focus? Building resources that deliver timely and actionable insights to the Meetings and Events community. She also enjoys traveling, teaching her dog new tricks and finding ways to tally up more mom “wins” than "fails."