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With Mobile Event Apps, Going Green Just Got Easier

It’s been about a decade since the Environmental Protection Agency called out the meetings and events industry as the second most wasteful (behind construction). And while—with leadership from organizations like the Events Industry Council, MPI and the PCMA—a major fire has been lit under event producers to boost sustainability, the arena still has a long way to go before it can truly call itself “green-centric.”

According to stats from Event Manager Blog and MeetGreen, A 1000-person, three-day event has the following environmental footprint:

If you’re reading this while simultaneously tossing down a Luna bar, trying to sync your registration system with your event website and fielding emails from your CMO about the latest ROI data, we get it. Mother Nature might have to stand by for a bit while you fight some event fires.

The good news is…there’s good news. Today’s mobile event technology can help you boost your sustainability, increase long-term attendee engagement and provide actionable data that accurately gauges ROI.

Here’s how.

A Mobile Event App Gets Kudos and Kicks Paper to the Curb

The United States alone throws out enough office paper to build a 12-foot wall from New York City to Los Angeles. And as we all know, paper comes from trees, which need water to grow. But studies show if only one attendee at an average one-day conference used an electronic program instead of paper, it would save 5,200 gallons of water.

Mobile event apps allow event marketers and planners to satisfy today’s attendee demands for instantaneous engagement, real-time updates and digital networking opportunities. An intuitive, well-designed app fosters:

“It was incredible,” said Christian Russo, Director of Interactive Marketing at Sotheby’s International Realty. “People were posting photos, starting conversations and building custom schedules for the event—it was something we had never seen before.”  

Saving Money, Saving Data, Saving the Environment

Whether you’re producing a seven-day beach boondoggle or an eight-hour workshop, it’s likely you’re facing budget challenges. And while you might think purchasing a best-in-class mobile event app would be a hefty investment, there are companies out there offering comprehensive pricing packages at less than $1000 per event. Word to the wise: Look for an event app vendor that allows you to buy a la carte or via a bundled package.

Here’s why taking your event communications digital is a win-win-win for your budget, your future marketing efforts and the world around you:

From event planners to suppliers, and event marketers to digital marketers, everyone in the industry is feeling the tug to produce cleaner events. Mobile event technology is a smart, easy and affordable way to implement your green initiatives while also keeping your other key goals front and center.

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