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Live from IMEX America: Our Top 3 Takeaways from the Show

It’s the Attendify crew’s sixth year exhibiting at IMEX America, and the show — known as the “heartbeat of the global business events community” — once again has not disappointed. And we’re not even talking about the fact that Hilton is showcasing an 18-foot-high digital waterfall installation, or that Visit Baltimore was generously serving premium Sagamore Spirit shots by noon. Beyond the gorgeous booths and warm hospitality on tap, the show is also rich with insights for event organizers and suppliers alike.

The Hilton Waterfall at IMEX America 2019
Hilton’s digital waterfall installation

By Wednesday’s end we were stuffed with ideas to bring home to our customers, colleagues and friends. And while we can’t list them all here (the show has enough content to require its own daily paper), we did want to share our top three takeaways. Read on to learn more, and sound off about your own IMEX experiences on our Twitter, LinkedIn and Facebook feeds.

What event marketers want and need

When we heard that our partners at American Express Meetings & Events were going to be offering an in-depth look at what marketing owners want and need from the event experience, we high-tailed it over to learn more about the results of their qualitative research study. Here are some highlights from Linda McNairy, the organization’s Vice President of Global Operations and Shared Services.

For the full report, visit the American Express Global Business Travel Research and Insights page.

Promising news about events sustainability

The Events Industry Council rolled out preliminary results from their latest State of Sustainability in the Events Industry report. While they’re still gathering responses, the EIC’s Mariela McIlwraith, along with her co-presenters Courtney Lohmann of the PRA and Nicolas Tiziou of Radisson Hotel Group, shared the following headlines:

IMEX America 2019 Sustainability Efforts
Sustainability efforts at IMEX America 2019

Event tech a barometer of attendee journey 

On the hunt for news about event tech innovations, industry influencer Corbin Ball stopped by the Attendify booth to hear what we had up our collective sleeves. “Technology has finally allowed the measurement of the entire attendee journey,” he said with a grin.

While we’re thrilled to have released our Group Chat and Session Recommendations features earlier this year, we’re even more excited about the launch of our seamless Session Registration tool that’s right around the corner. What’s more, we’re offering sneak-peeks of Attendify Pixel at the show. Now in beta testing, Pixel —  when paired with our Audiences event data platform — enables event marketers to increase attendance and build ticket revenue by capturing anonymous event website activity and leveraging it to execute retargeting and cart-abandonment campaigns.

The Attendify booth at IMEX America 2019
All hands on deck at the Attendify booth during IMEX America 2019

When it comes to our peers in the IMEX Tech Zone, there were plenty of other players making a real impact on the attendee experience. Our friends at Slido showcased their real-time Q&A and polling platform during IMEX Inspiration Hub seminars, and empowered attendees to drive conversations and inspire content.  Boomset continues to wow with their suite of intuitive solutions designed to make frustrating event check-in a thing of the past.

All this and more in less than 20 hours on the show floor? What can we say? We got IMEXed.

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