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Mobile Events or Bust!

The What and Why of Going Mobile at Your Next Event

Communication and information consumption is changing – and fast! Consider these facts:

Mobile Usage Data Attendify

Mobile devices and smart phones have become essential productivity and communication tools, there’s no doubt that mobility is here to stay in both consumer and enterprise segments.  As people become more mobile savvy and increasingly attached to their devices it’s vital that events deliver functional apps and reliable connectivity to improve the event experience.

The good news? There are lots of startups in the event space ready to help. Mobile event apps in particular are garnering a lot of attention.  In addition to providing attendees with functionality that they are starting to expect, mobile event apps help event planners by simplifying communication during the event and by providing a timely platform for community engagement and gathering data.

Event Apps Today:

Event apps are evolving quickly, and we’re just starting to see what’s possible. When choosing an event app to help organize and communicate during your event, you should look for an app that can help you:

Event Apps in the Near Future:

Events are about community. Event apps that are going to succeed long-term are going to support the event planner’s ultimate goal which is connecting people and keeping them engaged long after the event is done. While some event apps have started developing social functionality, in the near future events apps will help you to:

The functional demands of mobile users are rapidly increasing. Event planners and application providers must adapt and respond. This article addressed the need for, capabilities of, and future of mobile app functionality for events. Next week, we’ll be focusing on the implementation side of the equation with a goal of understanding how best to meet the mobile connectivity needs of event participants.

What functionality do you want most from your mobile event apps?

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