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Got Post-Event Overload? Leverage this Technology Checklist

Whew! You did it — your event is over. Maybe it went off better than anyone expected, or perhaps it was the rockiest ride of your entire career. Either way, post-event exhaustion is real, so you’re probably ready to relax and reenergize on the beach. Unfortunately, if you’re like most event organizers, you still have a ton of follow-up work to do before you can enjoy one of those drinks with little blue umbrellas in them.

But don’t worry! With the right tools, you can employ technology to save time, increase your post-event efficiency and automate much of the rote work that brings on post-event burnout. 

Here’s a checklist that details how to incorporate technology into your post-event recovery process:

1. Gather feedback

Capturing event feedback is critical in order to prove return on investment as well as when it comes to planning for the future. While you can always automate post-event surveys to attendees, vendors and staff, there’s also a wealth of feedback to be gleaned from other sources.

2. Say Thank You

Everyone loves to be acknowledged for a job well done. Once your event closes, make sure to show your staff, speakers, exhibitors and attendees some love. 

You can easily set up a database in advance by pulling info from your event registration system. Then generate thank-you messages after the event closes using your marketing automation tool or a handwritten sender service that integrates with your CRM.

3. Take Advantage of Hype

Once your event’s over, there’s just a small window of opportunity to capitalize on event hype and the collective press coverage you’ve received. For best results, collaborate with your organization’s content and digital marketing teams to hack the event into engaging content, such as blog posts, infographics and videos. This fresh look at the event encourages return visits and increases longevity. 

Use event data from your registration and mobile event app to steer focus toward your most significant persona segments and popular topics. By combining event data + content + digital marketing, you’ll plus-size the publicity you’ve generated long after the event has ended.

4. Stay in Touch

Sales and marketing teams know that follow-up engagement is a key priority after the event. But some event teams might not realize how much technology can help them extend their efforts beyond traditional email and phone cadences. We’ve got you covered! Here are a few tips for using technology to boost year-long stakeholder engagement:

5. Update your website

An abandoned event website is a sad and dreary place. An easy way to prepare a post-event website is to embed widgets from your mobile event app. By doing so, you can instantly share access to content, photos, resources and other highlights once the event is through. Don’t forget to promote your upcoming event calendar or pre-sell tickets for next year!

6. Show them the numbers

Depending on your event goals, you may or may not find it easy to quantify ROI. For a qualitative goal like brand awareness, you can use social media mentions or PR reach as a measure of success. But if your event is focused on boosting revenue, you have no choice: You need to tie your event metrics to the bottom line. 

No matter what your KPIs, you’ll want to capture data from your event technology (registration, mobile event app, social channels, engagement, session ratings, etc.) and feed it into a business intelligence platform like Tableau, Mode or Inzata. Doing so will allow you to clearly connect the dots between the event goals and success.

Have some excellent post-event technology tips? Connect with us on LinkedIn, Facebook and Twitter to share them with us.

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