The Meetings and Event industry pumps more than $1 trillion into the global economy via business events, and it brought more than 1.4 billion participants from 180 different countries together in 2017 alone.
Behind those staggering numbers is a fierce and mighty crew of professionals, including event planners, event marketers and event suppliers, who are dedicated to wowing attendees and demonstrating the business value of events.
Somewhere along the line, they made time to read our blogs as well. In case you’ve missed a few, we’ve rounded up our top 10 articles articles below. Enjoy!
Humanizing Event Tech is Key to the Industry’s Future
The event industry is based on human connections, right? So why have so many event tech vendors failed to humanize their offerings? This piece explores the conundrum and offers insights on how things could change.
Why Data Sits at the Very Heart of Event Tech’s Future
In this blog Attendify Founder and CEO Michael Balyasny explains why he’s making a bet that event technology and marketing technology will eventually merge at the nexus of the attendee experience.
Event Psychology and Event Tech: What’s Behind Pushing Buttons
As part of our industry influencer series, we chatted with event pro Victoria Matey to find out how event psychology — the science behind how attendees behave — impacts event tech, and vice versa.
Choosing an Event Tech Vendor? Look for Transparency
Pricing, features, customer support, oh my! How do you know if an event tech vendor is being up front with you about their offerings, or just selling you a bill of goods? Here’s an inside look on how to kick a platform’s tires.
What’s in Your Event Tech Stack? Featuring Keith Johnson
Keith Johnston, managing partner of i3 Events and publisher of the PlannerWire blog, sat down for a moment, gave us the scoop on his dream event tech stack, and explained why the meetings and events industry has been slow to adopt technology.
Losing Your Mind Planning Multiple Events? Leverage Tech
You’re not imagining it — event planning really is one of the most stressful jobs out there. Luckily, there’s technology that can ease the burden and offer event pros some peace of mind. Read on to learn more.
The Top 3 Signs It’s Time to Change Your Event Tech Vendor
It’s time to take your event tech platform’s “pulse.” Is your current provider still the best choice as your event strategy scales? These tips will help you assess the situation and form a diagnosis.
Want Speakers Who Wow? Look to Your Event Data
Are your event’s session speakers and topics resonating with your audience or falling flat? This article explains how to mine attendee data to find educational content that sizzles instead of fizzles.
3 Customer Service Values that Boost the Attendee Experience
If you’re an event pro, then you should be thinking of attendees as your customer base. Why not borrow a play from customer service experts and create core values for how they should be treated? Read on to learn more.
Considering Free Event Technology? There’s a Price to Pay
If you’re considering free or “freemium” event technology, make sure to perform your due diligence first. This piece explains how to determine what you’re getting — or giving up — in exchange for the discounted price tag.