WistiaFest, the conference for businesses who love video marketing, wrapped up June 13, 2017, after two action-packed days of keynotes, breakout sessions, and amazing after-hours fun. Each year, attendees are made up of everyone from marketers and strategists, CEOs and entrepreneurs to in-house creatives, agencies and even HR professionals.
This year, speakers included Chris Savage, Wistia Co-Founder and CEO, Joanna Wiebe, Founder of Copy Hackers, and Ross Simmonds, CO-Founder of Hustle & Grind, to name a few. The event took place at the Seaport Hotel and World Trade Center in Boston, MA, and included a welcome reception, sunset cruise (!!) and closing party.
But, as the official event app of WistiaFest, we had our eye on the app throughout the event and were thoroughly impressed by it. Here are the five things we loved about the 2017 WistiaFest event app:
From the very beginning, the app was buzzing with activity. Attendees were announcing their arrivals, greeting fellow travelers and connecting with friends through the app. App users helped one another get situated, find transportation and even venue info. The competition was also on for the top leaderboard score. Attendees competed for 1st place and were even announcing their scores in the activity stream.
When creatives unite, you can only expect beautiful results. WistiaFest was no different. The app’s activity stream was filled with amazing photos of the event, the city of Boston and even attendees’ after hours activities.
The app did an excellent job of giving attendees a platform in which to connect organically. They posted their contact info, professional social network info, and some even had open positions posted on the activity stream. New friendships and professional contacts were made before our very eyes.
WistiaFest knocked it out of the park with push notifications. They shouted out their sponsors, kept attendees well-informed on all event happenings, and even encouraged their attendees to rate speakers and give feedback.
WistiaFest put so much thought into building their app— and it’s very evident as soon as you open it up to the menu. Event sponsors have a designated section, which is super important for maximum visibility. WistiaFest also included an FAQ section with their code of conduct, ensuring all attendees feel safe. Finally, there is ticket section, which takes you to an external site where attendees can purchase tickets.
All in all, the WistiaFest App is a great example of a well-executed event app. Another added bonus? The app was published more than 30 days before the event, ensuring attendees and prospective attendees had an idea of what to expect when it came to speakers and event schedule and also had a quick, easy way to purchase tickets. Way to go, Wistia!