Customer success story
“The Super Bowl of our Brand”How Anytime Fitness Used Attendifyat their Annual Conference
The backstory
About Anytime Fitness
Anytime Fitness is a health and fitness club with 3,000 franchised locations in 20 countries. Voted the top global franchise by Entrepreneur Magazine for two years in a row, Anytime Fitness prides itself on the strength of its community of franchise owners.
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Industry
Fitness
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Members
3 million+
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Attendees
20+ Countries
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Employee Count
200+
The goal
Connect franchisees, convey logistical event information, and bring the brand to life!
Anytime Fitness looked for an event app to meet two goals that printed programs could not. The first was to facilitate engagement among attendees, from in-person interactions to community connection via social media. The second goal was to relay timely, ever-changing event information with a dynamic platform.
“The app definitely did what we wanted it to do, which was to increase connection and excitement about the event.”
Engagement by the numbers:
- 2,007 Downloads
- 1,220 Profiles
- 254 Messages
- 1,531 Photos
The result
An app that helped attendees meet one another and take full advantage of the setting and sessions.
The team chose Attendify, and the Anytime Fitness event app became the backbone of the Nashville conference.
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Connection
A favorite feature among attendees was the news feed, which added an extra layer of connectivity.
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Relaying event information
Users could browse the schedule, click on an event, read the description, and check out the speaker’s profile.
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Lively branding
Attendify helped to transfer the printed program to the app, so attendees were not losing any of the event’s feeling.