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Customer success story

How Avella Streamlined its Annual Sales
& Operations Meeting with Attendify

Marriott International
The backstory

About Avella

Avella, based in Phoenix, AZ, is a national specialty pharmacy dedicated to empowering patients, providers and other organizations across the entire healthcare continuum.The annual National Sales & Operations Meeting (NSOM) is Avella’s biggest internal event. The company’s sales and pharmaceutical teams all come together to ensure alignment between the two, provide a genuine team-building experience, discuss best practices, preview what’s to come and more.

  • Industry


  • Employee Count


  • Company Headquarters

    Phoenix, AZ

  • Attendees


The goal

Create a custom event app to bring Avella’s sales and pharmaceutical teams closer together for their annual National Sales & Operations Meeting

Emily Masline, Marketing Manager for Avella, and her team needed an app that was user-friendly, easy for employees to navigate and would do an excellent job of connecting colleagues.

Mobile device
Engagement by the numbers:
  • 139 Profiles
  • 22 Messages
  • 78 Photos
The result

An easy-to-build straightforward app to help attendees build relationships and inspire engagement

“The price and features were great. The app did everything we needed it to do and it was very user-friendly. The backend was also simple to navigate — it was a great fit all around.”

Emily Masline, Marketing Manager @ Avella

For the 2017 meeting, Emily once again turned to Attendify to help make NSOM a success. Because it was her second year working with Attendify, Emily was already familiar with the building process, so she took the opportunity to shift her focus to attendee engagement and ensuring the event went smoothly. “The first thing I did was build out the schedule and speaker section. People would ask us about those more than anything, so we’d simply refer them to the app, saving us a ton of time while encouraging app adoption.”

  • Emily hopes to increase engagement further by implementing Attendify’s social wall at the next annual meeting

  • The team also hopes to gather valuable information by taking advantage of the Attendify App’s polling capabilities


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