Customer success story
How #BankSocial Built Their OwnEvent App to Delight Attendees
The backstory
About #BankSocial
#BankSocial, the only event solely dedicated to content marketing and social media for banks and credit unions, has quickly built a reputation as an innovative industry leader. The company’s annual conference invites speakers featured on The Today Show and in the New York Times. #BankSocial also attracts attendees from banks and credit unions across the United States like US Bank, TD Bank, and PenFed Credit Union.
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Industry
Banking
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Business type
Events
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Event Location
United States
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Attendees
100+
The goal
An event marketing strategy that drives engagement and excitement
When Majano and Founder John Siracusa planned #BankSocial’s inaugural conference in 2016, they knew they wanted an app that could make communication between all attendees not only practical, but especially organic. Majano and Siracusa immediately realized that Attendify could help engage event attendees, and make personal connections a lot smoother and easier.
“We wanted an app that could display an agenda, speakers and sessions, but Attendify also offered a private social networking component, which helped us accomplish our engagement goals.”
Engagement by the numbers:
- 163 Downloads
- 119 Profiles
- 205 Messages
- 191 Photos
The result
An easy-to-use, DIY event app that was the focal engagement point of the conference
Using the app at the conference wasn’t really optional: attendees had to download the app in order to gain access to such things like the Agenda and Speakers. Majano and Siracusa even provided a demo session on how to use it. Majano and Siracusa also added a personalization layer to the app, mentioning and thanking every attendee individually to welcome them to the event. The app became a focal point of the conference.
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The app gave attendees resources to share feedback about different sessions.
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The private messaging made personal connection a lot smoother and easier.