Customer success story

How The California Endowment
Connected 650 Community Members
with a Lively Conference

The backstory

About The California Endowment

Building Healthy Communities (BHC) is a 10-year community initiative, launched by The California Endowment in 2010. BHC is dedicated to transforming 14 of California’s communities affected by health inequities. To celebrate the project’s 5-year mark, The California Endowment planned a 2.5-day conference, BHC Statewide Convening. The goal of the conference was to update attendees on BHC initiatives and progress, as well as create momentum to take the project through its final five years.

  • Industry

    Philanthropy

  • Event Location

    Los Angeles

  • Employee Count

    160+

  • Attendees

    650+

The goal

Connect event attendees through social media beyond the conference

Another goal for the conference was to help attendees build connections and foster ongoing relationships, and this intention was cemented into the conference schedule and overall design.

Mobile device
Engagement by the numbers:
  • 514 Downloads
  • 341 Profiles
  • 109 Messages
  • 746 Photos

The result

No more print programs: an event app with session schedules and social media integration

Pulido created a backwards timeline for publishing and promoting their app by using Attendify’s online setup and promotion guides. The Attendify team then trained Pulido and 18 team members on the app. As a result, they were able to encourage app engagement on the event floor and troubleshoot any potential issues.

  • Engagement was high, and the visually interesting backdrop of the event supported social posts.

  • The team used the app to send push notifications, ask attendees to rate sessions, and attach links and powerpoints to session information.

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