The Solution

A feature-laden event app at the right price

The Attendify app gave Christian Union the opportunity to provide robust information – including detailed bios on over 50 speakers, panelists, and moderators – without having to be concerned that the added content would translate to extra printing costs.

In 2014, Christian Union spent $5,606 in design and printing of their conference booklet. “Moving to a conference app in 2016 was an obvious way to save money and actually deliver more to attendees.”

By using the Attendify app, Christian Union saved 83% on conference communication in 2016 compared to 2014.

“Students didn’t miss the paper booklet for a minute. We had no complaints
or confusion about the schedule or locations of breakouts. For millennials, checking their phone was already second nature, and all the content they needed was right there.”

The value of the flexibility of the app became obvious as the conference neared. “One of our key panelists dropped out just two days before Nexus started, and we replaced him with another speaker,” Elizabeth explained, “If we had used the paper booklet, the information on that session would have been out of date and incorrect.”

As a non-profit, Christian Union was interested initially in saving money, but it quickly became clear that the app had other benefits as well. “The push notification feature was a big bonus for us. One we didn’t foresee.” With a 92% adoption rate of the app, they realized they could communicate with nearly everyone at the conference in real-time – whether they were actually on site, or out grabbing lunch – so all attendees could be on the same page.

But the biggest boon the app provided was when they hit a snafu with the opening plenary session. “Just minutes before doors were supposed to open my production team cameto me in a panic,” Elizabeth recalled. “There was a major computer projection glitch and they needed extra time to get back online. We had to delay the start our first session.”