Customer success story
Dartmouth’s Tuck School of Business is an active community responsible for multiple live events each year, including admit weekends, orientations and six to eight conferences. Neil Kulkarni, a second-year Tuck MBA Candidate, who serves as a liaison between the IT infrastructure and students, needed a customizable app with the flexibility to support a variety of events
Kulkarni and his team chose Attendify’s multi-event app. “There was lot of value compared to most other vendors,” Kulkarni said. His top reason for choosing Attendify was the outstanding features, especially the option to whitelabel the app and its self-service setup. Additionally, Kulkarni noted the multi-event payment structure was ideal for the organization since they’d pay for events as they occurred throughout the year.
Kulkarni needed an app with delightful simplicity for high adoption, and at the same time, a full and flexible feature set to support a variety of event types throughout the year. Branding was another major priority. They needed a whitelabeled, go-to Tuck School of Business app for every event held on campus.
One of the most-loved aspects of the app was the consistent branding. “That was what we were trying to go for — a unified experience for the Tuck School of Business. The consistent branding throughout made our conferences more professional. It’s one thing people have really, really appreciated. Another feature people enjoyed in the LinkedIn integration that provides background information directly on the platform,” said Kulkarni.
The team is exploring whether they can expand the Attendify platform to support a social calendar that stays open year-round.
Tuck school of business will use their app’s data collection as a launching pad to pursue bigger, better event sponsorships.