Customer success story
How Leadpages Uses App Data
to Improve Conversions
The backstory
About Leadpages
Leadpages, a Minneapolis-based startup that builds templates, tools and analytics for high-performing marketing landing pages, has quickly built a reputation as an industry leader and front runner. Since launching in 2012, the company has raised more than $38M in funding and grown its customer base to more than 40,000 subscribers.
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Industry
Tech
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Event Location
Minneapolis
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Employee Count
150+
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Customers
40,000+
The goal
An event marketing strategy that drives growth and engagement
Leadpages’ ultimate goal was to create a global events strategy. Having run events all over the world at previous jobs, Julie Carroll knew that the right event app would be crucial for long-term success. She sought out a tool that would go above and beyond in terms of improving interactions with attendees.
“It was pretty clear that Attendify had the exact tools that we needed to ensure a smooth and engaging attendee experience.”
Engagement by the numbers:
- 782 Downloads
- 674 Profiles
- 543 Messages
- 341 Photos
The result
An easy-to-use, DIY event app that enhances engagement from multiple angles
Right off the bat, Carroll found Attendify easy to use. Instead of wasting time printing schedules and chasing administrative details, she was able to get right down to business in creating a streamlined and engaging attendee experience. Carroll lists the following as key components of her early strategy:
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Enhanced, in-the-moment communication with attendees.
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Dedicated customer service with fast response times.
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Improved social connections and community-building features.
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Systemized, streamlined data collection around attendee experiences.