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Customer success story

How the Sotheby’s International Realty brand Increased Event Value with Attendify

Marriott International
The backstory

About Sotheby’s International Realty

As a thriving franchise organization with more than 19,000 sales associates in more than 65 countries, the Sotheby’s International Realty brand is committed to bringing people together. For more than 10 years, the brand has hosted the Sotheby’s International Realty Global Networking Event, which encourages in-person networking among sales associates.

  • Industry

    Real Estate

  • Event Location

    Las Vegas

  • Employee Count


  • Attendees


The goal

An interactive, engaging app that boosts value for attendees

The team at Sotheby’s International Realty wanted to create an app that went beyond the standard, static app attendees were used to. They were also looking for a solution that had a social element at its core so attendees could keep networking front and center.

Mobile device
Engagement by the numbers:
  • 2,300+ Attendees
  • 219k Sessions
  • 37k Interactions
The result

An event app with engagement like never before

One the app was finished and announced, Russo and his team began to see activity buzzing within the app. Once the event was underway, the app’s interactive features proved to be extremely helpful for attendees to locate events and and speakers. “It was incredible, within a day or two, people were posting photos, starting conversations and building custom schedules for the event— it was something we had never seen before,” said Russo.

  • The team promoted their event app through both social media and a targeted email, resulting in maximum engagement.

  • Moving forward Russo and his team plan to leverage additional Attendify features to further improve upon the app in coming years.


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