Customer success story
How Wistia Brought Its OnlineCommunity Face-to-Face
The backstory
About Wistia
Wistia is a video marketing platform that hosts an annual conference, Wistia for all things video marketing. Digital marketers, CEOs, and videographers convene to discuss the tools they use and learn the latest tips and tricks in the industry (some of them Wistia customers, some not).
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Industry
Tech
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Event Location
Cambridge
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Employee Count
70+
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Customers
50,000+
The goal
A central place to communicate important logistics about the event
The main goal of the WistiaFest event app was to create a central place to communicate logistical information before, during, and after the event. They looked for a pre-built solution that would be easy for a busy non-technical conference planner to use. At the same time, it had to be customizable to fit the Wistia brand.
“That was cool to see, and the activity level during the conference and even after was also shocking. I was expecting people to participate, but not at the high numbers we had.”
Engagement by the numbers:
- 429 Downloads
- 300 Profiles
- 108 Messages
- 394 Photos
The result
An app that kept the conference moving and let the community take over their social experience
Wistia’s Events and Marketing lead, Karla Franco, took over the role of entering the conference programming into the app, while Jenny Mudarri was responsible for social features and push notifications. A Wistia designer customized the app to match the WistiaFest branding. And before they knew it, the app was live and ready to download as the event approached.
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Activity
Attendees posted photographs to the news feed, updated their status and connected 1:1 to get post-session drinks.
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Informing
The app’s other important function was to inform and guide people, and even communicate sponsor information.
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Measure opportunities
Mudarri used the analytics dashboard to see which sessions got traction on the app, which features people engaged with.