Customer success story
Wistia is a video marketing platform that hosts an annual conference, Wistia for all things video marketing. Digital marketers, CEOs, and videographers convene to discuss the tools they use and learn the latest tips and tricks in the industry (some of them Wistia customers, some not).
The main goal of the WistiaFest event app was to create a central place to communicate logistical information before, during, and after the event. They looked for a pre-built solution that would be easy for a busy non-technical conference planner to use. At the same time, it had to be customizable to fit the Wistia brand.
Wistia’s Events and Marketing lead, Karla Franco, took over the role of entering the conference programming into the app, while Jenny Mudarri was responsible for social features and push notifications. A Wistia designer customized the app to match the WistiaFest branding. And before they knew it, the app was live and ready to download as the event approached.
Attendees posted photographs to the news feed, updated their status and connected 1:1 to get post-session drinks.
The app’s other important function was to inform and guide people, and even communicate sponsor information.
Mudarri used the analytics dashboard to see which sessions got traction on the app, which features people engaged with.