Customer success story

How Wistia Brought Its Online
Community Face-to-Face

Read the case study

The backstory

About Wistia

Wistia is a video marketing platform that hosts an annual conference, Wistia for all things video marketing. Digital marketers, CEOs, and videographers convene to discuss the tools they use and learn the latest tips and tricks in the industry (some of them Wistia customers, some not).

  • Industry

    Tech

  • Event Location

    Cambridge

  • Employee Count

    70+

  • Customers

    50,000+

The goal

A central place to communicate important logistics about the event

The main goal of the WistiaFest event app was to create a central place to communicate logistical information before, during, and after the event. They looked for a pre-built solution that would be easy for a busy non-technical conference planner to use. At the same time, it had to be customizable to fit the Wistia brand.

Mobile device
Engagement by the numbers:
  • 429 Downloads
  • 300 Profiles
  • 108 Messages
  • 394 Photos

The result

An app that kept the conference moving and let the community take over their social experience

Wistia’s Events and Marketing lead, Karla Franco, took over the role of entering the conference programming into the app, while Jenny Mudarri was responsible for social features and push notifications. A Wistia designer customized the app to match the WistiaFest branding. And before they knew it, the app was live and ready to download as the event approached.

  • Activity

    Attendees posted photographs to the news feed, updated their status and connected 1:1 to get post-session drinks.

  • Informing

    The app’s other important function was to inform and guide people, and even communicate sponsor information.

  • Measure opportunities

    Mudarri used the analytics dashboard to see which sessions got traction on the app, which features people engaged with.

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